Early Droog: The early years of Droog Design

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Droog Design was established in 1994 by Renny Ramakers and Gijs Bakker. Their
designs from the early nineties are innovative and accessible, with elements of
surprise and humour. This was the mentality that the collective sought in their
selection of objects. Droog Design was quickly associated with the term Dutch
Design, which was not entirely justified since they also worked with non-Dutch
designers. Nevertheless, the collective contributed significantly to the spread
of the notion of Dutch Design, which has now become something of a quality mark.
If it’s Dutch Design then it’s good. No wonder it’s a term many people are happy
to adopt.

Centraal Museum bought its first Droog Design items exactly twenty years ago.
Today Central Museum owns the world’s largest museum collection of Droog Design.
At the same time, the year 2017 marks 100 years of De Stijl, celebrated across
the country with the theme From Mondriaan to Dutch Design. So those are two good
reasons for the exhibition Early Droog: the early years of Droog Design. 

This autumn, Centraal Museum presents fifty top pieces from its own collection.
Swing away at the exhibition on Marcel Wanders’ Swing with the plants . Slide
across Nina Farkache’s Come a litte bit closer marbles bench. Admire the
collective’s early designs by Tejo Remy, Hella Jongerius, Richard Hutten and
others. Or visit the museum on Thursday 5 October and Thursday 2 November: two
evenings offering a special introduction to Droog Design. 

Early Droog: the early years of Droog Design is on display from 22 September to 3
December 2017.

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